Tuesday, 15 May 2012

what is it?

Motion graphics

Underpins interactive technologies. It is a visual experience.

Animated stings
Idents applies to brand and logo (sound, colour etc)
... and so on


  • Simple ideas, well executed
  • Drive by the idea, not the technology
  • Developing ideas over a period of time
  • Rarely individuals who do everything (storyboards, timelines, design, software, pre/post production)


Storyboards


  • Explains your idea without the need for technology
  • Systematic design process
  • Content, direction, colour etc
  • Flow charts


Considerations


  • File size & format
  • End user capabilities
  • End user technologies
  • Fixed/specified aspect ratios (Widescreen is 16:9)
  • Colour modes (RGB, web safe)

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