Packaging Development

 So my logo had taken a leap in the right direction in my opinion and i was quite happy with it. But using a nice expensive print technique like spot varnish meant i wanted my actual product design to be worth it and stand out from the rest for sure. So i sat and broke down common problem people still face with oil and the changing of it to this day. I used the method of creating mind sheets to ensure i included as much information as possible. The problem which was brought up in a crit is that I'm writing too much and now showing my idea visually enough.

the above summarises the problems mainly being the male dominant market and mechanical friendly community of people who enjoy maintaining cars. Women also showed a big lack of understanding and interest in the oil products due to the packaging.

To fully understand my product i thought i had better properly talk about some of the problems when filling the car with oil and the issues people have told me about via the yahoo blog and answer threads. Following that i wrote about the issues i found with the common oil bottle and branding which is already out in the market.

The idea i had with this is to recreate the iPhone box to house the final product in so that it could be stacked and also have 5 sides to advertise and inform customers about the product with. The lower base would be smaller than the top and it would slide off revealing the contents. 

This is an example of a box i wanted to create using tools like die cutting and foam inside to secure the actual product and these could be stacked and customers could pick them up and use them

So thinking about a packaging more innovative i thought about actually needing a box or would a tube designed and brought together right be enough?... I created this design sheet to further think about it... The full tube is created on the left and then took apart for purpose of illustration. In the crit this was received really well and many of my classmates pushed me towards it saying it was a step in the right direction.

After the crit and deciding that i was to make the pods single i needed to think up of a way to showcase them for when they are being sold. I thought of creating a POS which the pods can be stood up in and the customer can just pick out the appropriate pod for their needs. This would let me create another item for print to help my project also.

So from the above i have decided to create packaging for a tube as the main point of advertising aswel as making sure the customer/user can quickly pick the product needed for them. I will tackle this with colour and designs which show consistency.