Logo Redesign

After a lot of positive feedback from my logo i still didn't like it and even though many asked me not to change it i felt it would help encourage my my work load as i was feeling very depressed about this project as it just wasn't going my way.

so i set out to redesign... i thought about what oil was... a liquid. and what i was proposing to do and make it into a solid... The idea of this logo took some thought and i played with creating solid black boxes and adding the liquid logo inside but nothing felt like the feel i wanted. 

i felt this looked too much like the british gas logo

a simplified attempt of my previous logo but it didn't quite work i can see the H but it doesn't communicate the message all that well..

This was a plat with the droplet going into a puddle i didn't like this

The square with the white droplet was one of my favourite but still didn't quite communicate what i wanted it to.

I moved on and decided to digitise the above to get a better feel for what i was dealing with...

From the above i decided that my favourite type of the logo would be made on the decision that i wanted the logo to be UV SPOT varnished to add a special feel and texture to it to further give the illusion of oil...

My final logo i choose was simple, bold, sexy and minimal but yet speaks the rich glossy silky and oily black stuff in one tear drop image.

The above is my chosen logo i would propose the outline be UV Varnished to allow for the special feel that lacks in a lot of the oil packaging already out there.

I printed and showed this to many of my class mates and they all approved of it and liked it even better when it was matched up with some appropriate type.

The above is an example of how the oil could be put together. The logo companied with "NEVIS"typeface i feel it gives it the perfect thick fresh type with the bold slick curves ... WINNER.