Logo Development

We were given a task to produce 150 logos. We had to only use words which were used in conjunction to our chosen 'good'... i set about using A4 paper to fold up into four A6 divides.. The first few sheets came easily throwing any idea i had down. the problem came when i reached around page 15 and the idea began to just look rubbish and i felt i was just drawing them for the sake of trying to make sure i had 150 for the sake of a crit... I understand that it was bound to become harder when the designs got tired and used but i feel 150 was a bit excessive. I managed to think up of a logo which i was really happy with around page 10 and i had a lot of backups ready to fall on...

[INSERT IMAGES OF A6 LOGOS]

After showing them to friends they decided my idea for a logo named 'shift' was the best bet using the idea of two arrows one going up and one down to create negative space to form the letter H.

[INSERT SKETCHES OF LOGO ]

I then moved onto developing them on illustrator... I tried alternative typefaces but i felt Helvetica gave it the bold and chunky yet legibility i was looking for.

I feel the above shows that the design works with not just one typeface yet the others apart from the first show a bit more space than id like to and when showing people they couldn't all straight away tell the arrows were to create negative space.

My inspiration for this came from the FedEx design.