Inspiration you were missed !

I had my process tutorial with Lorenzo this morning and what a breathe of fresh air it was. We had a good chat about how this project can be really fun and not so serious. So...

I sat and decided i need to move on from thinking oil has to be a liquid... why does it need to be presented in a  bottle.. why should it stick to conventions. So we thought about tablets, being able to drop a pill into the engine and be done with it sounds much better than standing over the engine pouring a huge 3 litre bottle of the black devils fluid all over the engine bay...

What if i designed for the future?... what if i designed for the entire range of cars, from classic to high performance?... the answer is a brand which does all this... but first i needed to think up what i would be creating..

What is already there which holds liquid but in a different format. A quick think left me with the ideas of printer cartridges. glue sticks. washer tablets, gravy jelly tablets. The packaging could still be boxed but for example a black glue stick could be packaged in a smarties style tube... something not seen with motor oil ever !...

Mind map:

So I've listed some decent ideas for what it could be and I'm defiantly going to create a range of the same product. If i can come to terms with which form i want it to take for example a tablet. I can create different packaging but use the same insides to save time.

I decided to draw up the ideas of packaging quickly i came up with some funny ideas about the printer cartridge lots of people liked it however i really enjoyed drawing up the glue stick idea..

So what are the problems with oil as it is now?
Its quite a male orientated game i feel. The size of these oil drums and engine bay know how can leave some females with less knowledge of the car leaving it completely...

Pouring the oil can sometimes end up all over the engine leaving the bay smoking up and being a mess.
The codes are all quite confusing with different types for diesel,petrol,classic,sports,performance.
Its always the same boring bottle with the black liquid...

The above has given me enough ammunition to try tackle this in a really innovative way... Im going to design something which feels fun, easy and affordable. A range of oils for all the types yet in a much easier format. The glue stick could easily be packaged in a tube and dropped into the oil tank.