Rationale

What are you trying to communicate? An idea, a concept, a message, a lifestyle?  
I am trying to communicate that taking the car is a lot more fun and interesting than using public transport.

Who are you trying to communicate to? Why and what do you want to achieve?  
Im wanting to communicate to the people who decide to take public transport even though they have the use of a vehicle. I want to then achieve people deciding to take the car or at least agree that taking the car would have been better. 

How will you use print design and production methods to achieve this?  
I am thinking i will use print to create large scale stickers to be put on bus stops and backs of bus's

What is already out there and how can you adapt, modify, reuse or respond to it?  
there are hundreds of really creative and innovative bus stop designs which are really nice. There are also brilliant lift prints which are really humorous. I will look at these existing ideas and try modify them to help with my campaign. I also want to include an info graphic to show how the car isn't as bad for greenhouse gases as everyone think.