Fred's Lesson - defining our good.

Today we had a quick lesson to help further our understanding of our good. It became apparent quickly that many of us where STILL too broad with our idea of what is good. This was tackled with various questions to try get us thinking laterally. The questions started quite easily then carried on getting more thought provoking.

We created a idea enervation sheet to help us put our ideas down.
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Defining the Questions:

What Makes it Good?

Taking the car allows you to have more freedom and the choice to go anywhere
being able to travel wherever whenever is a really good feeling not being restricted to set routes or distances can help you relax knowing theres a something you can do which no one can directly tell you what to do, if you want to go somewhere you can.

Who would find it good?

Car Enthusiasts
People who already adore car culture and everything car would back this up perfectly and as most enthusiasts would probably say that a car isn't just for an A-B job its about an extension of yourself I'm sure they would find this good.

Who wouldn't find it good?

Public Transport workers/drivers
This was a bit of a no brainer for me the obvious hatred would come from the workers who rely on others using there service to keep them happily employed. Still this doesn't mean some of them wouldn't agree with what I'm saying.

What is it better than?

Being stuck behind a bus which is taking forever to move.

This is really annoying and adds congestion to so many roads. The bus drivers who take the actual and wait for ages down busy roads just creates tension and anger.. if everyone drove there wouldn't mick be this problem as the flow of traffic would be consistent. 

If your good was a profession what would it be?

Road surfacer

This was a bit of fun at first but thinking about it, with everyone using the roads the fact that almost every single road is riddled with bumps and pot holes this would defiantly want to be changed. however thinking about it i suppose since its stealing people from one business and putting them into another a headhunter would be a better choice.

If your good was a celebrity what would it be?

Jeremy Clarkson

He loves cars and car culture more than lot of people, hates public transport and is generally a decent bloke.

If your good was a place what would it be?

Germany - Nurburg Ring
This to me would be perfect as its one of the most famous driving rings in the world. Driving around this track would defiantly convince a lot of people that driving is better for sure.

If your good was a event what would it be?

Grand Prix

Choosing this was quite rushed i don't think i will stick with it. I feel its a bit too aimed towards racing than just enjoying driving i know a lot of people who adore driving but hate the likes of F1. I will have to rethink this and amend my choice later.

If your good was a product what would it be?

Sports Car
This had to be the product. Anyone owning a beautiful sports car would want to drive it and show it off everyday. 

The above show my answers tot he questions before I've had time to revisit. We were told to revisit the questions and add our reasoning.

Rationale

What are you trying to communicate? An idea, a concept, a message, a lifestyle?  
I am trying to communicate that taking the car is a lot more fun and interesting than using public transport.

Who are you trying to communicate to? Why and what do you want to achieve?  
Im wanting to communicate to the people who decide to take public transport even though they have the use of a vehicle. I want to then achieve people deciding to take the car or at least agree that taking the car would have been better. 

How will you use print design and production methods to achieve this?  
I am thinking i will use print to create large scale stickers to be put on bus stops and backs of bus's

What is already out there and how can you adapt, modify, reuse or respond to it?  
there are hundreds of really creative and innovative bus stop designs which are really nice. There are also brilliant lift prints which are really humorous. I will look at these existing ideas and try modify them to help with my campaign. I also want to include an info graphic to show how the car isn't as bad for greenhouse gases as everyone think.

Examples Of Bus Stop Design

I have decided to look at how designers use bus stops to advertise or inform people about products. the below are some i found really interesting.

By using a goal around the existing bus stop it really helps drive the feeling and message the poster is trying to say.

brlliant !.. im not sure if its meant to advertise Duracele but it works !

this is such a cool illusion of how to make something look like its tipping when its not. Every time i look at it i smile... surely thats enough to make me blog it ?

Again another great way to advertise and make something look like its something else by the use of stickers. However i usually fly past the bin men in the car, having a full bus in front may take me by surprise.

Amazing use of words and image to really drive a design and home in on a point.

I've always loved 2D imagery which when used on an object with moving parts it adds a sense of motion to the image. 

Good Is...? Concept & Rationale