Task 1

20 meanings

Float:

• Buoy
• Swim
• Fly
• Pontoon
• Levitate
• Raft
• Warf
• Drift
• Floating
• Floated
• Floaty
• Hover
• Floats
• Hover
• Floats
• Adrif
• Blow
• Exhibit
• Floater
• Bob
• Glide

Collide:

• Strike
• Bump
• Run
• Crash
• Jar
• Clash
• Collided
• Colliding
• Knock
• Ram
• Hit
• Butt
• Shock
• Bang
• Smash
• Connect
• Foul
• Thud
• Bash
• Fall

20 related objects

Float

• Boat
• Ducks
• Balls
• Cup
• Sponge
• Life Ring
• Frogs
• Flowers
• Bag
• Can
• Marshmallow
• Straw
• Dead Fish
• Egg
• Stick
• Berries
• Sea Weed
• Bubbles
• Foam
• Lilo

Collide

• Cars
• Plane
• Stones
• Rocks
• Sticks
• Hands
• Particles
• Fists
• Words
• Birds
• Dynamite
• Worlds

20 situations related to the word

Float

• Boating
• Balloons
• Ripped pillows
• Parachuting
• Fishing
• Body bag
• Bath 
• Air Hockey
• Hover crafting
• Sponge in a sink
• Candles in a bowl of water
• Bath Bombs float and fizz
• foam floats on the sea
• frogs flote in a pond
• ducks stay afloat on water

Collide

• When two cars hit each other they collide.
• Particles collide all the time.
• Planes in terrorist attacks can collide with many things.
• Rocks can be thrown.
• When people are angry they can throw words which collide.
• In a fight fists can collide with faces.
• Dynamite is placed in cavities and collides with the rock or anything its places with.
• Boxing
• Birds can collide with windows
• Hands clapping collide with one another
• Dropping a glass on the floor collides
• Football being kicked
• Water hitting the bottom of the tumbler
• Fork hitting into a pea.
• Foot walking.
• Pint being pulled into a glass
• Finger on keyboards

20 appropriate/relative typefaces to represent your word

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20 pictures

Silent Movie Brief

Chosen Words:
Float & Collide


IMPORTANT CONSIDERATIONS:

- File size & format
- End user capabilities
- End user technologies
- Fixed/specified aspect ratios (16:9 wide screen, fixed ratio)
- Colour modes- RGB, Web safe, Colour gate

FOR THURSDAY:

Source and research to inspire innovative and inventive ideas for the development of the 'Silent Movie' brief (for each of the words):

- 20 other relating words (synonms, relating, family of words, vocabulary)

- 20 meanings (definitions, interpretations, explore the multiple meanings)

- 20 related objects (write down and include images)

- 20 situations related to the word (eg 'flash'= the flash of a camera)

- 20 appropriate/relative typefaces to represent your word (print multiple sizes- small, medium and large for each- consider Bold, Roman, Italic, etc- variations)

MINIMUM of 20 for each category- the more you source, the more research available to us.

BECOME AN EXPERT ON OUR WORDS

PRINT RESEARCH FOR THURSDAY

Also for Thursday: Bring in 3 pens (thin, medium, thick and one coloured pen- 

any drawing equipment, rulers, etc).

Posters Together

Poster Design

I figured a good way to advertise the new oil would be with a poster design. Although it isn't very adventurous in terms of print i feel in relevance it is a neccesity. The posters i will create should be able to be used as flyers aswel as advertisements for the oil.

I started with some thumb nail drawings

[ insert thumb nails ]

The design was then moved to the computer where i mocked up the layout and image.

The above shows the layout i will use throughout the posters i think it has room for enough information but also the style of the poster doesn't suffer from overloading it with type.

The above uses just one colour for the titles. I like the consistency but the use of colour would help the overall design link into the other printed outcomes.

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Tube Design

Colour and Label

So i wanted to keep a design for the tube simple and consistent throughout the design process but wanted people to be able to see which tube they needed quickly if they were in a rush... Referring back to my designs i wanted to have a tag or label on them to not only seal and make sure people don't buy tubes which have been open but let them see which type of oil they where buying... So i have decided to make some colour swatches to help me decide on which matches the words better

I wanted to try a sugar paper feel with these but they look really dull and not at all interesting

This style didn't communicate the words well enough in my opinion

I liked this selection and thought it was nice and eye catching but as a peer said it looks a bit childish and really doesn't communicate cars in anyway. 

This swatch looks really mechanical but i feel they suit the names just really well and still look modern and clean so i will use these.

Now that i have my chosen colour scheme i can decide on how to structure my tube layout and where to include colour and special print process.

Packaging Development

 So my logo had taken a leap in the right direction in my opinion and i was quite happy with it. But using a nice expensive print technique like spot varnish meant i wanted my actual product design to be worth it and stand out from the rest for sure. So i sat and broke down common problem people still face with oil and the changing of it to this day. I used the method of creating mind sheets to ensure i included as much information as possible. The problem which was brought up in a crit is that I'm writing too much and now showing my idea visually enough.

the above summarises the problems mainly being the male dominant market and mechanical friendly community of people who enjoy maintaining cars. Women also showed a big lack of understanding and interest in the oil products due to the packaging.

To fully understand my product i thought i had better properly talk about some of the problems when filling the car with oil and the issues people have told me about via the yahoo blog and answer threads. Following that i wrote about the issues i found with the common oil bottle and branding which is already out in the market.

The idea i had with this is to recreate the iPhone box to house the final product in so that it could be stacked and also have 5 sides to advertise and inform customers about the product with. The lower base would be smaller than the top and it would slide off revealing the contents. 

This is an example of a box i wanted to create using tools like die cutting and foam inside to secure the actual product and these could be stacked and customers could pick them up and use them

So thinking about a packaging more innovative i thought about actually needing a box or would a tube designed and brought together right be enough?... I created this design sheet to further think about it... The full tube is created on the left and then took apart for purpose of illustration. In the crit this was received really well and many of my classmates pushed me towards it saying it was a step in the right direction.

After the crit and deciding that i was to make the pods single i needed to think up of a way to showcase them for when they are being sold. I thought of creating a POS which the pods can be stood up in and the customer can just pick out the appropriate pod for their needs. This would let me create another item for print to help my project also.

So from the above i have decided to create packaging for a tube as the main point of advertising aswel as making sure the customer/user can quickly pick the product needed for them. I will tackle this with colour and designs which show consistency.

Logo Redesign

After a lot of positive feedback from my logo i still didn't like it and even though many asked me not to change it i felt it would help encourage my my work load as i was feeling very depressed about this project as it just wasn't going my way.

so i set out to redesign... i thought about what oil was... a liquid. and what i was proposing to do and make it into a solid... The idea of this logo took some thought and i played with creating solid black boxes and adding the liquid logo inside but nothing felt like the feel i wanted. 

i felt this looked too much like the british gas logo

a simplified attempt of my previous logo but it didn't quite work i can see the H but it doesn't communicate the message all that well..

This was a plat with the droplet going into a puddle i didn't like this

The square with the white droplet was one of my favourite but still didn't quite communicate what i wanted it to.

I moved on and decided to digitise the above to get a better feel for what i was dealing with...

From the above i decided that my favourite type of the logo would be made on the decision that i wanted the logo to be UV SPOT varnished to add a special feel and texture to it to further give the illusion of oil...

My final logo i choose was simple, bold, sexy and minimal but yet speaks the rich glossy silky and oily black stuff in one tear drop image.

The above is my chosen logo i would propose the outline be UV Varnished to allow for the special feel that lacks in a lot of the oil packaging already out there.

I printed and showed this to many of my class mates and they all approved of it and liked it even better when it was matched up with some appropriate type.

The above is an example of how the oil could be put together. The logo companied with "NEVIS"typeface i feel it gives it the perfect thick fresh type with the bold slick curves ... WINNER.

Packaging Task

The above shows an example of the outcomes i could consider when making my items. The bottle design still looks good and i can imagine it working really well on a bottle packaging along with the others being used for info graphics...

Problems I'm facing is that i feel they just look so boring... i don't like how the only thing on show is the logo... This is only early in the development and my idea is still moving on but id like to say i had a bit more of a stable idea.. hopefully the crits will help out..