Design Is About Doing. Letter, Word, Sentence, Paragraph

The Brief:

We have been asked to take part in the live brief for HOW books. How books are creating a new publication named "Letter, Word, Sentence, Paragraph", to look for new fresh talent they have sent out this competition brief ready for us to take part in.

I will be creating a set of posters which focus on both typography and the word 'opposite'. 

Mind Map:

I left considering what i would define as an opposite which was something that is similar yet of a difference, for example:

• Apple - Windows
• Serif - Sans Serif
• Rich - Poor

When looking for a web definition of the word it came up with:

• reverse: a relation of direct opposition
• being directly across from each other
• antonym: a word that expresses a meaning opposed to the meaning of another word, in which case the two words are antonyms of each other

 Antonym; word which has the opposite meaning to another, although not necessarily in all its senses

Ideas:

Whilst contemplating if i should stick to a computer idea with typefaces which are only usually found on a windows computer and others which are only used for apple mac I decided against it and wanted to concentrate on the serif - sans serif typefaces.

This was probably the idea i felt best matched my description of "opposites". 

I looked into the most commonly used typefaces and for Sans Serif it was a unanimous Helvetica that won the vote. For the Serif typeface Baskerville was the most commonly used. 

Opposites:

I worked out that i would make the typefaces become the opposite for example Helvetica would have serif's:

The above was quick ideas of how i could show the typeface changes. I wanted the original typeface to still be there so that the viewer could see the differences for themselves against the original. 

Thinking about mirrors and how the reflect and show a certain opposite of the type i thought it was the best idea to go with a set which follow the idea of reflexion. The final image could incorporate all four typefaces so that all the designs link into one image.

Final: