Colour Theory

 Light and dark

by taking away the chromatic values from any colour will show you the tonal values

Black & White are known as "monochrome"

We use a term called "contrast" to describe how light or dark something is.

Hue

When speaking about the Hue it is to discuss the colour or shade of something. When one colour shares a similar hue people describe them as different by adding words like " light blue". 

Saturation

This describes how vivid a colour is and how much of the pure colour has been diluted with white or grey.

Temperature

The temperature of a colour is referring to the way one colour could be described as warm or cold by the use of a gradient.

Complementary

Complementary colours are those that compete against one another for your attention when put down for example white and black react and push out aswell as each other. 

iInDesign Workshop

We have been introduced to InDesign and shown through the initial set up of a page. The main points we have been told so far would be the importance of:

Page Bleed:

Printing industry term for a page on which the printed (inked) area does not have the usual blank (inkless)margins. In all printing processes, a narrow space must be left along the paper's edges for it to be gripped, and to prevent printing ink/toner from going on the ink-free/toner-free parts of the machine. Bleed printing is more expensive where it requires oversized printing plates and/or paper (from which inkless margins are trimmed off to leave only the inked part).

definition: http://www.investorwords.com/10446/PageBleed.html

Margins: 

The margin — top, bottom, or either side — is that usually empty space between the trim (where the page is cut) and the live printing area (primary text and graphics) of the page. Sometimes headers or footers may be placed within the margin area.

http://desktoppub.about.com/cs/basic/a/margins.htm

Gutter:

The inside margins or blank space between two facing pages is the gutter. The gutter space is that extra space allowance used to accommodate the binding in books and magazines. The amount of gutter needed varies depending on the binding method.

definition: http://desktoppub.about.com/cs/pagelayout/g/gutter.htm

Many of the tools within InDesign are very similar to Illustrator. Once you have a good understanding of the Adobe software the functions are very quickly learnt. 

Overall:

Having already used In Design for a year it was a good chance to refresh my knowledge on the program but not much has changed from CS4 - CS5 in means of difficulty. 

InDesign Brief

We have been given a new brief to create a double page spread based on an interview with a fellow classmate which was chosen by the randomiser. 

Name: Balje

Interest:

Photography 

Studying

If you could change your name to anything what would it be?:

Bat woman

If you where told you could do any one thing and not fail what would it be?:

Finish my degree

Marry Batman

If the world was black & white apart from one colour what would it be and why?:

Red, because i like it.

Biggest regret of life:

Not doing art before coming to this degree corse. 

From looking at my interview results which where alot shorter than i had hoped i am going to try create a double page spread based on how my subject wants to be bat woman and marry batman. 

Final Crit

After Presenting our work in my crit I had some good comments on my work and also had people know what it was suggesting without me telling them which i figured was a plus point.


We where given the opportunity to go back and change some parts of the final outcomes.
I thought about changing the idea and colour scheme but as this project was really about new talent and an overall competition i figured i would leave my idea how it was and submit my final as it was. 


Upon sending the final item we where given a receipt that they have received it which i have pasted below:
:::::insert receipt :::::::


Overall i have really enjoyed this project as it was a quick in your face project with lots of new fresh ideas being laid down and it is creating more excitement around my university corse which is brilliant.

Design Is About Doing. Letter, Word, Sentence, Paragraph

The Brief:

We have been asked to take part in the live brief for HOW books. How books are creating a new publication named "Letter, Word, Sentence, Paragraph", to look for new fresh talent they have sent out this competition brief ready for us to take part in.

I will be creating a set of posters which focus on both typography and the word 'opposite'. 

Mind Map:

I left considering what i would define as an opposite which was something that is similar yet of a difference, for example:

• Apple - Windows
• Serif - Sans Serif
• Rich - Poor

When looking for a web definition of the word it came up with:

• reverse: a relation of direct opposition
• being directly across from each other
• antonym: a word that expresses a meaning opposed to the meaning of another word, in which case the two words are antonyms of each other

 Antonym; word which has the opposite meaning to another, although not necessarily in all its senses

Ideas:

Whilst contemplating if i should stick to a computer idea with typefaces which are only usually found on a windows computer and others which are only used for apple mac I decided against it and wanted to concentrate on the serif - sans serif typefaces.

This was probably the idea i felt best matched my description of "opposites". 

I looked into the most commonly used typefaces and for Sans Serif it was a unanimous Helvetica that won the vote. For the Serif typeface Baskerville was the most commonly used. 

Opposites:

I worked out that i would make the typefaces become the opposite for example Helvetica would have serif's:

The above was quick ideas of how i could show the typeface changes. I wanted the original typeface to still be there so that the viewer could see the differences for themselves against the original. 

Thinking about mirrors and how the reflect and show a certain opposite of the type i thought it was the best idea to go with a set which follow the idea of reflexion. The final image could incorporate all four typefaces so that all the designs link into one image.

Final:

Postcard Development

1.

 2.

 3.

4.

 5.

6.

7.

 8.

 9.

10.

I decided to use photographs of my brothers car for this project as i had them in quite high quality and thought they would fit the brief well also it is slightly orange so fixes into my colour i had for visual language.

I used some stock photoshop effects which worked really well. After i placed them i duplicated them and mirrored them to the other side turning down the transparency i created a canvas where users could easily write over the image but still see its presence.

OUGD102 - End of module self-evaluation

Module Code: OUGD102 

Module Title: Design Process

Name: Lewis Francis

Blog Address: http://www.l-francis1013.blogspot.com


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1) What skills have you developed through this module and how effectively do you think you have applied them?

In this project i approached it knowing nothing about bookbinding or flickbooks. I have learnt how to create a flickbook from a video and achieve a steady smooth playback in a printed form. I dont think i explored it to its fullest and i believe i should have used it to a much better standard to help me achieve a dead certain 100 number for the flickbooks and pages.

2) What approaches to/methods of research have you developed and how have they informed your design development process?

The research i took throughout his project was quite in-depth as it was a personal hobby and favorite subject i went and searched for more opinions than just my own and also looked into different aspects of dates and times of games which i would usually ignore. 

I wish i could go back and perhaps look at peoples opinions on all the big decisions of my project making sure i was still following a line which would speak to my audience of fans.

3) What strengths can you identify in your work and how have/will you capitalise on these?
I would have liked to say i created something which i could benefit from in the future but the only thing i can think of is that i have learnt not to try using flick books for ways to show long videos as it really doesn't work as well as it should for anything over 3 - 4 seconds.


4) What weaknesses can you identify in your work and how will you address these more fully?

I feel my entire project has been a weakness as i haven't managed to finish it to a god standard at all. Time management was a huge issue as i haven't felt motivated to push myself with it at all. I cant blame the time period as its been the longest project to date nothing but personal laziness and lack of involvement. I have identified what distracts me and will make sure it doesn't happen again as i am more than capable of producing much better work than what i have.

5) Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. More in depth research both primary and secondary. 
2. Time management and own work time
3. know when something isn't working and work around it
4. if something gets boring MAKE IT INTERESTING
5. remember why i love graphic design and show it in my work

by amending the above i believe i will create and produce much nicer and more up to date work which i will be more proud of.

6) How would you grade yourself on the following areas

Attendance - 3
Punctuality - 4
Motivation - 2
Commitment - 2
Quantity of work produced - 1
Quality of work produced - 1
Contribution to the group - 3